Ford Bronco Now Officially Available in UAE: Big Bend and Outer Banks from AED 175,000
Priya Mehta·23 April 2026·4 min read
Ford's iconic off-roader officially arrives in UAE via Al Tayer Motors. The Bronco 4-door offers genuine body-on-frame credentials at a price that challenges the Jeep Wrangler.
Ford's Bronco — one of the most anticipated off-road SUV arrivals in the UAE — is now officially available through Al Tayer Motors dealerships. The 4-door Bronco arrives in two trim levels, both with the 2.3-litre EcoBoost four-cylinder and 10-speed automatic.
What We Know
UAE receives two Bronco variants at launch:
| Trim | Price (AED) | Key Differences |
|---|---|---|
| Big Bend | 175,000 | 17-inch steel wheels, basic off-road pack |
| Outer Banks | 205,000 | 18-inch alloys, softtop and hardtop, SYNC4 |
Both use the 2.3L EcoBoost producing 275 hp and 420 Nm, paired to a 10-speed automatic. Standard equipment on both: 4WD with 2-speed transfer case, front and rear locking differentials, Trail Turn Assist.
Off-Road Credentials
The Bronco's underpinnings are legitimately capable. Ground clearance is 234 mm with the Big Bend's 17-inch tyres — more than a Jeep Wrangler Sport. The front solid axle and rear independent suspension (unusual combination) suits Dubai dune approaches and Hatta's rocky terrain.
The Go Over Anything (GOA) mode optimises throttle, traction and steering for specific terrain — sand, rock and baja modes are all available.
vs Jeep Wrangler Rubicon (AED 199,000)
| Comparison | Ford Bronco Outer Banks | Jeep Wrangler Rubicon |
|---|---|---|
| Price (AED) | 205,000 | 199,000 |
| Engine | 2.3L 275hp | 2.0T 270hp |
| Approach angle | 35.5 degrees | 44 degrees |
| Water wading depth | 851 mm | 762 mm |
| Removable roof/doors | Both | Both |
The Wrangler's 44-degree approach angle (vs Bronco's 35.5) gives it an advantage on very steep obstacles. The Bronco's deeper wading depth and more comfortable highway manners tip the balance for buyers who mix off-road weekends with daily city driving.
What This Means for Buyers
The Bronco's arrival gives UAE off-road buyers a genuine alternative to the Wrangler for the first time. The AED 175,000 entry price is competitive; the off-road capability is real; and Ford's UAE dealer network is extensive.
What Happens Next
CarsXT will publish a full Bronco vs Wrangler head-to-head test in the Al Hafeet mountain region in Q1 2026.