Exeed

Exeed is the premium export-focused brand of Chery Automobile, launched in 2018 to take Chery's engineering capabilities upmarket. The brand was conceived specifically to compete in international markets against established premium names, offering European-influenced styling and a feature-rich cabin experience. Exeed sits above the core Chery brand and benefits from Chery's significant investment in turbocharged engines and intelligent connectivity. It represents China's push to be taken seriously in the global premium segment.