Genesis was spun off as an independent luxury brand by Hyundai Motor Group in 2015, aiming to challenge German premium marques on a global stage. The brand was named after the G90 flagship sedan, building its identity around effortless performance and serene luxury. Unlike rivals who evolved from volume brands, Genesis launched fully formed with a coherent design language and white-glove ownership experience. Genesis has earned remarkable critical acclaim in a remarkably short time.
South Korea