Infiniti

Infiniti was created by Nissan in 1989 as its premium brand for the North American market, launching on the same day as Lexus to compete directly with the new Toyota luxury division. Its ethereal debut advertisement — showing nature rather than the car — became one of the most talked-about in automotive history. Infiniti's design philosophy has always emphasised bold styling over conservative luxury, earning a distinct visual identity. The brand has since expanded globally and into electrification.