Jetour

Jetour was established in 2018 as Chery Automobile's family-focused SUV brand, designed specifically to appeal to buyers who prioritise interior space, connectivity and value. The brand quickly found success in China before expanding aggressively into the Middle East, where its spacious, well-equipped SUVs resonated with family buyers. Jetour's rapid rise demonstrates Chery's growing expertise in market segmentation. It has become one of the fastest-growing Chinese brands in the GCC.