Mahindra & Mahindra entered the automotive business in 1945 as an assembler of Willys Jeeps under licence from the United States. Founded by the Mahindra brothers in Mumbai, the company grew into India's largest SUV and tractor manufacturer. Mahindra's XUV and Thar series created some of India's most beloved domestic off-road icons. Today Mahindra is expanding globally and into electric vehicles, carrying forward a legacy built on ruggedness and capability.