NETA — also known as Hozon Auto — was founded in 2018 in Zhejiang, China as one of the wave of pure-play EV start-ups that emerged from China's new energy vehicle boom. The brand positioned itself in the budget-to-mid-range EV segment, targeting young urban buyers priced out of premium alternatives. NETA grew rapidly to become one of China's best-selling affordable EV brands, shipping vehicles to Southeast Asia and the Middle East. Its success reflects China's ability to manufacture compelling electric vehicles at highly competitive price points.
China