Xiaomi

Xiaomi — best known as a consumer electronics giant — announced its entry into the automotive industry in 2021, surprising an industry that had seen smartphones and cars converge. CEO Lei Jun pledged to invest $10 billion over ten years into automotive technology. The SU7 sedan, launched in 2024, was an immediate sensation in China — combining premium EV performance with Xiaomi's ecosystem of connected devices. Xiaomi's entry underscores how technology companies are reshaping what an automobile brand means.