Land Rover was conceived in 1947 by Maurice Wilks on his Anglesey farm in Wales, who needed a rugged utility vehicle to work his land. The first production Land Rover debuted at the Amsterdam Motor Show in 1948, and its military-grade toughness captured immediate global interest. The Series I established the template for utilitarian off-road capability that defined the brand for decades. Land Rover today commands the luxury off-road segment worldwide, with Defender, Discovery, Range Rover and Freelander as its pillars.
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