Voyah

Voyah is the premium electric vehicle brand of Dongfeng Motor Group, launched in 2020 to bring Dongfeng's engineering expertise upmarket. Named to evoke a sense of 'voyage' and exploration, Voyah targets affluent Chinese consumers who want a homegrown alternative to BYD Han and Tesla Model S. Voyah's vehicles are distinguished by powerful extended-range drivetrains and spacious, technology-rich interiors. The brand also exports to Norway and the Middle East, positioning itself as China's premium EV ambassador.