Kaiyi

Kaiyi is a young Chinese automotive brand established in 2018 under the Chery group umbrella, targeting entry-level buyers seeking modern features at competitive prices. The brand was developed to fill a specific gap in Chery's portfolio, offering fresh styling and connected technology to first-time car buyers. Kaiyi has focused its expansion on emerging markets across the Middle East, South America and Southeast Asia. It reflects China's growing sophistication in brand portfolio management.