Alfa Romeo was born on 24 June 1910 in Milan, Italy, originally as ALFA (Anonima Lombarda Fabbrica Automobili). From its earliest days, racing was central to its DNA — Enzo Ferrari drove for Alfa before founding his own marque. The distinctive Milanese cross and serpent badge tells the story of the city it was built in. Over 110 years later, Alfa Romeo remains one of motoring's most passionate and beautiful brands.