André Citroën founded his automobile company in Paris in 1919, converting a First World War munitions factory to build cars. Citroën was Europe's first mass-production car manufacturer, pioneering innovations in steel body construction and front-wheel drive. The brand became synonymous with radical engineering experimentation, giving the world the DS — still considered one of the most revolutionary cars ever made. The double chevron badge represents the herringbone gears André Citroën once manufactured.