Deepal was launched in 2022 by Changan Automobile as a dedicated premium electric vehicle brand for the new generation of Chinese consumers. It represents Changan's ambition to create a pure-EV sub-brand that competes with the likes of BYD's premium lines and Tesla. Deepal focuses on intelligent cabin technology, long range and refined design inspired by aerospace aesthetics. The brand is part of China's broader strategy to lead global electrification.