Jaecoo is a new premium off-road SUV brand launched in 2023 by Chery Automobile to target younger, adventure-seeking buyers globally. The brand name blends 'jaguar' energy with a sense of freedom and exploration. Jaecoo was developed alongside the Omoda brand as part of Chery's ambitious strategy to capture younger international markets with distinctive, character-driven vehicles. Its bold styling and capable engineering represent Chery's most design-forward work to date.
China
