Rox Auto is a new Chinese electric vehicle brand that emerged in 2022, targeting the entry-to-mid-range urban EV market. Born during a period of explosive growth in China's new energy vehicle sector, Rox focuses on compact and accessible electric models for young city-dwelling buyers. The brand builds on the deep Chinese EV supply chain to offer competitive technology at accessible price points. Rox represents the next wave of Chinese EV brands reaching beyond their home market.
China
