Seres is the electric vehicle brand of Chongqing Sokon Industry Group, which partnered with Huawei to create the AITO sub-brand. The Seres name itself represents the parent company's premium EV ambitions, while AITO carries the consumer-facing brand identity co-developed with Huawei's HarmonyOS. Seres has invested heavily in smart cabin technology and intelligent driving systems. The brand reflects how China's traditional automakers are reinventing themselves through technology partnerships.